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Its name honors Frederick A. Rogers, who was an English botanist. It is a small shrubby succulent with green stems that tend to lignify at the base; its fleshy, lanceolate leaves are of an intense green color, covered with a thick white hair. Like many other plants of its kind, if exposed to the sun or in dry cold conditions it takes on a reddish color. The flowering that occurs in summer produces beautiful yellow star-shaped flowers.