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The name of this species literally means "similar to Mesembryanthemum", referring to the similarity of the leaves with this genus. It is a succulent shrub that is not very tall, with green stems that tend to become woody with growth, on which graceful rosettes of banana-shaped leaves grow, pointed at the apex and that are not very long. The foliage takes on a light green color, often enriched by reddish shades on the tips; the white appearance is accentuated by the dense and soft whitish bristles that cover the entire skin, giving the plant a great pleasantness to the touch and a beauty that is accentuated, when its small bell-shaped white flowers bloom.