Beautiful exemplar of succulent with a columnar shape and grayish green color. At first glance very similar to a cactus for the stem equipped with thin spines; the Hoodia have assumed this aspect to adapt to survive the original desert environments, storing water in the fleshy stems and presenting themselves full of quills, instead of leaves, to keep it as much as possible: this adaptation has made them extremely resistant, both to heat and frost! H. ruschii is very appreciated for its inflorescences: bright colors like dark purple and brown and flat shape, they grow at the apex of the plant, creating a perfect contrast with the barbed stem.